Hirmer: Solving problems within a few minutes

men's fashion
Products used:
  • VM-Cluster
  • Private Networks
  • Firewall
  • Expert Panel
Systems running on gridscale:
  • Shop systems
  • Authentication systems
  • Backup server
  • CRM systems

In 1914, today’s HIRMER head office is opened as a Munich branch of the men’s outfitter Bamberger & Hertz. In 1938 the former salesman Hans Hirmer takes over the ownership of Siegfried Bamberger. Innovation was part of the company’s strategy from the very beginning. For example, the company was the first specialist shop in Germany to equip all men’s trousers with zippers. To this day, Hirmer continues to focus on new impulses – currently, among other things, with its highly innovative e-commerce.

  • over 1,800 employees
  • over 9,000 m2 of sales area in the Munich flagship store
  • over 1 million customers per year

During my test I noticed that the support is very competent and respond to a problem within a few minutes. This is very important for an operator of several online shops with more than 30 servers in the infrastructure.

Frederic Worm, Leader Shop-Technology, Hirmer


The importance of e-commerce has increased steadily in recent years in the fashion industry as well. The expectations of hosting are correspondingly high. For example, the group had been looking for a new solution that offered high-quality, fast support and simple operation for quite some time.

“During my test, I noticed that the support is very competent and helps with a problem within a few minutes”, says Frederic Worm, Head of Shop Technology at Hirmer, praising the Cologne-based infrastructure provider. “This is very important for an operator of several online shops with more than 30 servers in the infrastructure.” One of the most important requirements is high reliability. gridscale even guarantees 100 percent availability. The provider achieves this through extensive automation within the data center and the use of predictive maintenance: With data analysis, technical problems are already detected before they reach a critical phase.

Extensive support and innovative product convince

Frederic Worm was looking for a service provider for his infrastructure move who would not simply provide a few servers and then never lift a finger. Hirmer is also looking for know-how and support for database applications. A total of ten providers were shortlisted and gridscale won the tender.

“But not right away. Initially, the management had reservations about handing over the maintenance of the infrastructure to such a young and comparatively small company”, says Worm, describing the development of the customer relationship. But Michael Balser, Head of Research & Development at gridscale, was able to convince the interested parties of the advantages and performance of his company: “Since we use agile methods, we react quickly to the wishes of our customers. In addition, our infrastructure is highly automated so that administrators do not have to intervene in every case.”


The entire project was prepared and implemented in partnership within three months. The experts from Cologne even presented their customers with better solutions for the configuration of the database systems than the previous infrastructure.

The high level of technical support provided by gridscale is particularly positive for Hirmer. This was demonstrated during the relocation phase by the rapid overcoming of a number of minor hurdles. For example, four people had directly taken care of database problems and the corresponding application ran smoothly again after just under two hours. “The very good support and the proactive approach are important criteria for us when working with service providers”, says Frederic Worm. “Our infrastructure at gridscale will be further expanded in the future.”


“I had already noticed gridscale positively when I opened an account and tried out the service”, says Worm. “Especially pleasant is the easy-to-use dashboard, which clearly displays even complex server infrastructures.”

Higher speed and lower costs

A big advantage from the customer’s point of view is the high overall performance and features such as “Insane Storage”, where the data is stored on extra-fast solid-state drives. In short, the web shops are much more powerful at the new location. In addition, the price structure is more favorable, as the typical contract conditions of gridscale are better adapted to e-commerce.

Servers for webshops are subject to very different loads depending on the season. At certain times, such as during the Christmas business, but also during the course of a day, performance peaks occur again and again. At other times, on the other hand, capacity utilization is significantly weaker. The pay-per-use principle of gridscale is particularly well suited for this, as costs fall during weaker times.

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