Cloud infrastructures for new business fields and innovative digital projects – up to the Internet of Things


Website:
www.keeen.net
Industry:
Agentur
About

Founded in 1999, keeen GmbH is a digital agency with a holistic view of marketing, technology and user experience. keeen designs innovative solutions that include creative and technical implementation as well as IT operations. This includes corporate websites, online shops and apps, but also support for the implementation of new business models and the creation of digital ecosystems in the Internet of Things.

Unlike in the past, with gridscale we are no longer dependent on individual internal know-how carriers with special cloud expertise and the anonymous online support of a mass host. Today the whole team can work with the platform and in case of doubt rely on the close personal support of the gridscale experts.

Ralf Schindler, Head of keeen und Managing Partner

Founded in 1999, keeen GmbH is a digital agency with a holistic view of marketing, technology and user experience. keeen designs innovative solutions that include creative and technical implementation as well as IT operations. This includes corporate websites, online shops and apps, but also support for the implementation of new business models and the creation of digital ecosystems in the Internet of Things.

The public cloud of gridscale enables the company to expand its service portfolio and to offer customers an attractive full-service package. By operating on a modern cloud infrastructure, keeen offers a campaign-proof service that can be quickly and easily configured by the agency and that does not have any delays or failures in IT operations, even under very high access loads. Many customer projects are already hosted and managed by keeen on the gridscale cloud platform: The “networked food processor” portrayed here is only representative of a whole range of complex applications.

STARTING POSITION & OBJECTIVES

Many of the agency’s marketing projects are characterized not only by the complexity of the technologies used, but also by a tight time frame for implementation, high peak loads for the team and IT, and a certain degree of price sensitivity. With an easy-to-use, reliable and cost-transparent IaaS and PaaS operating platform, project management is significantly simplified and accelerated.

Over a long period of time, keeen has worked with several of the major US cloud computing services, but has encountered difficulties time and again. “The cloud services we initially used turned out to be too complex, too slow and too expensive,” said Ralf Schindler, Head of keeen and Managing Partner. “Moreover, in the event of failures or acute problems, the rapid availability of the assigned contact persons was virtually non-existent. A no-go in view of the business criticality of many of the eCommerce solutions and digital projects we operate!” With the coming into force of the DSGVO, new customer requirements were also added, which were much easier to meet with a domestic cloud provider. These include, in particular, data management and storage in the German legal area as well as the complete mapping of the security criteria required by customers as part of certification processes. “I had already noticed the Cologne gridscale solution very positively in the past,” recalls Ralf Schindler. “And this good impression was quickly confirmed in the first projects.”

REALIZATION

The concrete starting signal for the cooperation with gridscale was the marketing rollout around a networked kitchen machine, which was characterized by a complex catalogue of requirements and shows how the demand for IT resources changes over time. “Because at the beginning, the complexity of the application as well as the required infrastructure were quite manageable,” says Ralf Schindler. However, spurred on by the market’s great popularity, the project has developed rapidly and has grown into a vital digital ecosystem around the topic of Guided Cooking within a very short time. Thanks to the openness, flexibility and arbitrary scalability of the cloud platform, the resulting extended requirements could be easily mapped at any time.

The food processor and the internet of things

These networked kitchen machines, which are offered by a large discounter throughout Europe, have, in contrast to conventional appliances, some additional functions such as an integrated kitchen scale, a cooking function, a WLAN interface for accessing a recipe database and step-by-step recipe instructions for cooking. In addition, there is a web portal with multilingual product information, product support, recipe database, user forums, a cooking magazine and a suitable online shop. But that’s not all: the cloud infrastructure provided via gridscale also handles the multilingual OTA updates (“Over The Air”) for device functions, the enrichment and data transfer of the machine data as well as the communication with the integrated recipe database. As a result, keeen has built up a comprehensive digital ecosystem for the product in the Internet of Things, which provides the respective end devices with intelligence and additional information and covers far more than the sale of kitchen appliances.

Cushion performance peaks, avoid overcapacities

Since the kitchen machines are sold as temporary special offer goods in stationary retail stores, the IT infrastructure must be able to cope with strong performance peaks in the digital ecosystem in a few weeks of the year. Such temporary and volatile access loads are no problem with the virtual cloud servers from gridscale. They are booted manually or automatically within seconds and are then available to handle additional workloads. Using appropriate templates, keeen can also provide specialized cloud servers, for example for the transfer of recipes to the machines, as soon as the network traffic grows. And these fast reactions to increasing demands are also possible in the opposite direction: As soon as the workload on the cloud servers decreases, they can be shut down again within seconds. This completely avoids expensive overcapacity in the IT infrastructure. A real WIN-WIN situation on the cost side: both for the agency and for its customer!

CONCLUSIONS

keeen is glad to have made the right decision when it comes to cloud partners – today, gridscale is widely used as development and production environments for customer applications. Thanks to the openness and flexibility of the platform, both the agile project management in the agency and the technical implementation of customer orders within the framework of modern DevOps scenarios are effectively supported. The goal: short development cycles and reliable, repeatable staging processes up to automated deployment pipelines and continuous delivery. The gridscale Partner Panel is also used by keeen to centrally manage all projects and clients and to professionally manage the entire cloud business. “Thanks to the uncomplicated handling, the quality of our IT services has noticeably increased and the work for our developers and admins has become much easier. They have a better overview and greater control, can focus more closely and implement their projects more efficiently and cost-effectively,” summarizes Ralf Schindler.

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